Witch City Walking Tours

Witch City Walking Tours is a Salem company whose History & Hauntings of Salem walk has been TripAdvisor’s top-ranked cultural and historical tour in the United States three years running. Its guides mix the 1692 witch trials and Salem’s seaport past with the city’s ghost stories. The company also runs a ghost hunt, an adults-only…

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Beth Crowley, a former middle school teacher, founded Witch City Walking Tours in 2014 and still guides for it. The company now lists more than 40 guides, and its sister business, Witch City Broom Company, teaches broom-making workshops. In 2025, TripAdvisor’s Travelers’ Choice awards ranked History & Hauntings the best cultural and historical tour in the United States for the third year in a row, and eighth in the world.

We took History & Hauntings in October 2024. Our guide, Samantha, also trains the company’s guides, and she told us the story that sent us digging: the Lady in Blue of Rockafellas.